🎯 ROLLOUT EXPO GUIDE

Quick Reference for Booth Team

🔥 START HERE
What You Say First
"Hey! Want a free video ad for your painting company?"
"We're filming them right here — pick 1 of 4 scripts."
"We'll email it to you tomorrow after the expo."
⚡ ASK THESE
While They Wait
Listen for: bad leads, no leads, price shoppers, hiring, seasonal issues
🎯 THEN SAY THIS
After Any Answer
"Got it — that's exactly what we help painters solve: more qualified leads, booked estimates, and predictable growth."
📲 GET THEM TO SCAN QR
Book the Call with Brad
"Scan the QR — you'll book a call with Brad."
"Show us your confirmation, then we'll film."
🎬 HOW TO FILM
Video Recording Process
1
Scan QR code
2
Book call with Brad
3
Show confirmation screen
4
Pick script & film video
🧾 NO VIDEO? SAY THIS
Offer Free Marketing Audit
"No problem — scan the QR for a free audit instead."
"We'll review your site before the call."
🚪 NOT INTERESTED? SAY THIS
Final Offer - Resources
"Cool — at least grab some free resources. Scan the QR."
If still no: "No worries — take a card!"
🚫 BAD FIT? DON'T BOOK THEM
Side Hustle, No Growth Goals, Not Decision Maker
Side hustle, no growth goals, not decision maker, not a painter
"Probably not the best fit right now, but you're welcome to grab a free video."
✅ PERFECT FIT? LOCK IT IN
Strong Prospect - Push Hard
"Perfect — you're exactly who we work best with."
"Scan the QR and book with Brad — it'll be super valuable."
🏁 CLOSING: ASK THIS
Universal Question for Everyone
"What sounds better — the free video ad or the free audit?"
📊 SORT PEOPLE INTO 3 GROUPS
Categorize Every Prospect
A) Great Fit QR → book call → film → email tomorrow
B) Painter But Not Ready Film anyway → offer QR casually
C) Not Interested QR resources → card → move on